Thursday, December 10, 2009
I guess it is called preaching to the choir... 'cuz if you are reading this you are already doing it, but, from my book... The tip is...
Surf the web – The internet is your connection to the entire world. Now, and growing every day, the World Wide Web provides instant access to more information than you could ever want. Be selective about what you read, where you look and how you spend your surfing time. Choose to seek out sites and relationships that will help you grow your business. My web site, clipperguy.com is a great place to start. I have posted links to some great clipper cutting related sites there as well.
Since the tip is a bit lame if you are here reading I will offer up some good links as value add... stuff if came up with when I tried a few key word searches on the web today as I was posting this blog.
I will share the key word(s) that I use to search... lets see what we come up with...
"how to fade hair" got me this = a wiki how page...
"fancy party hair styles" got me this =
"best professional shampoo" got me this =
http://www.teddiekossof.com/ amazingly a salon in my area... not so amazing as the Google system likely knows where I live...
I guess the important secondary lesson to be learned form this exercise is that these are the types of searches YOUR CLIENTS are doing... so beyond you getting information of value to you... give some thought to the information available to ALL your clients... and prospective ones.
use the web for yourself... but, also, be sure it is being used well for YOU!
Wednesday, December 9, 2009
This comes to us from the folks at the American Assn. of Cosmetology Schools... and it can work for any school or salon or shop...
Try it and create your own recovery!
During the economic downturn, movies have been a particularly strong sector of the economy, with several recent blockbusters setting box office records. With the holiday movie season getting underway, here is an easy promotional idea schools can use to generate clinic traffic as well as enrollment interest.
Hold a Movie and a Makeover Event
Select a cinema near your school and contact the promotions manager, or general manager. Offer to provide free, in-lobby services for a three-hour time period on a busy movie afternoon/evening. Try to target your appearance to a movie that attracts young women, such as “Twilight.”
You may provide free seated chair massages or a arm, hand and wrist massage in the theater lobby. Another option is to provide a complimentary skin analysis. Make sure every guest leaves with a menu of services from your school, and a coupon for a free or discounted service; or a scholarship.
What you’ll need: A table to staff three students, a massage chair (if you plan on offering massages), three to six students and an instructor, lotion and nail supplies. It’s also good to have a greeter to meet guests as they enter the lobby and direct them to the service area; as well as answer questions from those interested in a beauty career.
Offer to donate tips to a cause in the community such as a United Way agency or CUT IT OUT! Finally, make sure the community knows about your school’s event. Send a brief “Movie and a Makeover” press release to local media outlets letting them know what your school is doing and who tips will benefit. You may also ask the promotions manager if you can distribute coupons at the box window.
Finally, be sure someone at the school tracks coupons that come in as a result of the program.
More Next Week
American Association of Cosmetology Schools
9927 E. Bell Rd., Ste. 110
Scottsdale, AZ 85260
800-831-1086 or 480-281-0431
Tuesday, December 8, 2009
Monday, December 7, 2009
Look here for articles on Joe and his career.
Nice to meet you!
And an article on the legendary barbers of Washington, DC area.