Word of the week, week 5, 2010 the letter R

Welcome to your Andis / Ivan Zoot / ClipperGuy clipper cutting word of the week for week 5, 2010. Last week the letter was P... this week would be Q, but I do not have a Q word, so we go to R.

Radial Cutting – A panel cutting technique in which overlapping sections radiate out from a common center point of origin like slices cut from a pie. Typically used in cutting interiors.

Your first section will become your guide. Every section after that contains 1/2 of the prior section and 1/2 uncut hair living next door... So, section 1 becomes the guide for section 2 to be cut. section 2 becomes the guide for section 3, section 3 becomes the guide for section 4. It is a classic, traveling guide. Do not carry back to the first section. As long as you follow the section and use each for the next this is an efficient way to layer interiors.

Thinking like a clock, you first section will usually be taken at the center back (6 O'clock) or at high noon (right up front). I usually work may way around one side in one direction. then I will go back to the original section and work my way out the other side. In this way section 1 is used twice. Once for section 2 on one side and once for section "2" on the other. makes sense? I thought so.

if you like the ClipperGuy vocab words but do not have the patience to wait each week for them all... skip ahead buy buying the entire book. ClipperGuy Says... Talk the Talk. You will love it.

Business builder tip of the week, week 5, 2010

Welcome to your Andis / Ivan Zoot / ClipperGuy business builder tip of the week for week 5, 2010

Rebook – Rebooking, the art of booking a client’s next appointment before they leave the shop, is the single most important non-technical skill that a clipper cutter can develop. Filling spots for the future insures your chair is occupied. Locking in clients for the next cut provides a buffer against competing shops. Setting the interval between cuts discourages appointment stretching. You will see the same client more times in every year, thereby increasing your income even before new clients are recruited.

In a tight economy when clients are prone to stretching the time between appointments this is even more important. 1 more appointment per year for every head that sits in your chair can mean BIG additional $ for you for the year... The stats are amazing... a 6 week client who stretches out to every 8 weeks costs you 25% of your annual revenue... and they still like you and they have not taken their business elsewhere. The flip side... an 8 week client who you can tighten up to visiting every 6 weeks becomes a 33% increase in revenue for the year... and you have spend $0 on advertising, promotion or new referrals.

If you do not take appointments this is the single greatest argument to do so.

If you like these tips... but the entire book. My book, ClipperGuy Says... Get Busy is the ultimate beauty and barber professional business builder book. Buy it today!

Recapping ISSE LongBeach, 2010

Highlights from ISSE Include:
Intro of the NEW Superliner...
Intro of the NEW Ultra Edge 2 3/4 blade...
Debut of the PINK Andis clipper comb...
Jeremy Knott live on stage www.losangelesbarbershop.com ...
SRO classrooms - the top 10 techniques of clipper mastery...
Juan Manzano, Tracy Belcher, Mr. Anthony showcasing the latest from Andis...
There was a lot to see and learn.
Watch for our new series of pre and post event updates both here in the blog and on facebook.
Next up, IBS, NY March 7, 8, 9, 2010 at the Javits Center on the Hudson.

ISSE Long beach, CA

Very Busy show. The 2010 economic recovery is afoot! Back to blogging on Tues... Just a bot busy! :)